Thanksgiving Campaign TV/OLV 60s, 30s
For Publix, Thanksgiving is like the Super Bowl. People actually look forward to the holiday spots. These are commercials viewers do not skip.
That means the bar is high. This year, we convinced Publix, for the first time in its history, to tell a story not about Thanksgiving Day itself but the day after. An underrated day if you ask me.
While other brands focused on door-busters and shopping frenzies, we chose a quiet, human story about slowing down and staying thankful.