Thanksgiving Campaign
For Publix, Thanksgiving is the Super Bowl. People actually await holiday spots from Publix. As in, they look forward to watching commercials. Instead of just hitting skip/FF.
So the bar is very, very high. This year, we convinced Publix - for the first time in company history - to tell s story about the day after Thanksgiving. Which, if you ask me, is one of the more underrated days of the year.
When other brans were doing doorbuster deals and talking about mad rushes, we told a quiet, human story about staying thankful.
For Publix, Thanksgiving is the Super Bowl. People actually await holiday spots from Publix. As in, they look forward to watching commercials. Instead of just hitting skip/FF.
So the bar is very, very high. This year, we convinced Publix - for the first time in company history - to tell s story about the day after Thanksgiving. Which, if you ask me, is one of the more underrated days of the year.
When other brans were doing doorbuster deals and talking about mad rushes, we told a quiet, human story about staying thankful.
