Experience TV
Recognized as the destination “where shopping is a pleasure,” Publix truly lives up to that promise. With spotless stores, spacious aisles, top-notch freshness, and exceptionally friendly associates, it’s an experience unlike any other. Surprisingly, they had yet to launch a campaign that really captured this essence.
For our Experience campaign, we set out to change that. Our challenge was to persuade the client to embrace a fresh direction, breaking away from the emotional storytelling they're known for. Instead, we envisioned a vibrant, youthful approach that genuinely depicted the joy of shopping at Publix, highlighting the delightful experience that awaits every customer.
