THE ASK
Extend Value into the Post-Holiday by developing new content that addresses seasonal relevance, based on our current “Better For Lower” social concept.
Our content for the season:
A new year. A fresh start. This is when we look for more freshness but cost comes in the way- especially now.
That’s why, at Kroger, we want you to enjoy the best of this season, with the freshest ingredients for a price that is lower than low!
No matter if you are trying to be healthier, or if you’re going to cook for someone that night – you’ll always get better, for lower.
Insight: Finger foods are not groundbreaking for the Super Bowl (but not ideal for germs.) Gone is the communal cheese board and the double dip-able guac.
Idea: Focus on individual servings and pre-plated minis! If you are hosting a small group, Kroger will help you rethink family style/big platters with budget friendly ideas.
Insight: 2020 was the year of sedentary lifestyle. After all these months (and food), we want to get better habits without spending a fortune.
Idea: Let’s encourage our followers to get a fresh start to the morning with breakfast recipes and routines that help you stay energized throughout the day with some of our budget-friendly ingredients.
CREDITS
Creative Director- Peter Wood
ACD - Ivan Burguete
Photographer - Chelsea Kyle
Art Director- Jorge Diaz
Copywriter-Julia Heydmann
Copywriter-Emmanuel Rocha
Producer-Jessica Ryle
