KROGER HAS A CLEAR INTENTION
TO REDUCE FOOD WASTE.
IT’S A NOBLE MISSION, AS FOOD WASTE HITS
40% OF ALL FOOD PRODUCED IN AMERICA.
ALMOST HALF OF FOOD WASTE TAKES PLACE AT HOME.
WHY?
Because dealing with leftovers is kind of a pain, people buy ingredients with one meal in mind.
Then don’t know what to do with the rest of it...
The Concept
We’re wanted to tackle America’s leftovers problem by giving consumers an AI-powered Twitter application designed to inspire culinary creativity in the home.
All consumers only thing had to do was to engage and share a picture of their ingredients. Chefbot would do the rest by processing the image, then tweeting back a recipe inspiration.
The tool was built for fun, but at the same time with a useful end goal, it had an engaging personality that served up surprises to consumers based on Kroger recipes, partnerships, national days, and in-store offers.
Social Campaign and Execution
CHEFBOT PLAYS
TW ENGAGEMENT
FEATURED IN ADWEEK
CREDITS
CCD - Menno Kluin
Creative Director - Peter Wood
ACD - Jenna Zink
ACD - Ivan Burguete
Copywriter -Sage Lucero
Art Director - Britt Ellison
Sr Motion Designer - Kelly Bray
