Connecting over cooking and sharing a meal is an age old truth. It’s how you bond with friends and celebrate traditions with family. This season, it doesn’t have to be any different.
We created an interactive content series that explores the power that fresh food has to bring us all together, no matter where we come from.
Each story featured different groups of people - family, friends, neighbors, even strangers - cooking in their own homes and sharing the experience.
Our content approached a natural and relatable feel, off springing a number of social assets and cut downs that can highlight Kroger’s fresh assortment and Free Pickup.
This documentary-style content series featured the stories of 3 groups, that came up together to share their favorite and traditional recipes and centers around. These stories featured real people, and provided an authentic look into the food-first moments that brought them together.
LINDSEY HAWKINS
OSCAR SEUNG
REAVES BROTHERS
Social Media Units
Instagram Story Social Unit
Instagram/Fb/Pinterest Carousels
Instagram/FB/Pinterest Carousels
CREDITS
ECD - Devon Hong
Creative Director - Ilana Wolstein
Creative Director- Peter Wood
ACD - Ivan Burguete
Sr Copywriter- Christian Napolitano
Copywriter-Julia Heydmann
Film Director-Duncan Wolfe
Producer-Martin Babitz
